Rowdy rugby players aren’t uncommon in New Zealand. The link between alcohol and sport has been debated for many years. Even so, stars like Jimmy Cowan and cricketer Jesse Ryder have attracted bad press to their sporting codes. Their off-field antics have distracted everyone, including themselves, from their game. Now, sports associations are stepping up the fight against their players’ misbehaviour. Jehan Casinader is a Wellington-based journalist and youth affairs commentator.
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