off the wireless


Vincent reports on the poor handling by Cadbury of it’s changes to packaging and it’s recipe for the king size range of products. Cadbury has come under attack from consumers venting their displeasure on social networking sites like Facebook and Twitter. Chocolate manufacturer and industry competitor Whitakers has been taking advantage of Cadbury’s position with their own advertising campaign. Vincent Heeringa is the editorial director at Idealog. Also find him on twitter.

Listen/Download Vincent Heeringa on Cadbury Fail

July 8, 2009

Thanks heaps for this great wee interview, and for the name-drop! I certainly feel betrayed by Cadbury on all 3 levels: amount, taste, and rainforest destruction!
Felt inspired to start the facebook group (over 1200 members in 11 days!) when the truth hit the fan. I am well involved in Orangutan Conservation here in NZ and also in situ in Indonesia, and when Cadbury sent me their bog-standard reply I felt I had to get my voice heard somehow. That’s why the facebook account and now the petition!
There’s also a charity auction on Trademe now of a block of the old recipe Cadbury Dairy Milk, with proceeds going to Orang Conservation – a small attempt at evening out the bad karma caused by Cadbury!
Thanks heaps guys for this interview.
Fight the good fight!

July 9, 2009

Cheers for the comment. Will keep following this story with interest. Still waiting on a response from Cadbury….

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