Vincent reports on the poor handling by Cadbury of it’s changes to packaging and it’s recipe for the king size range of products. Cadbury has come under attack from consumers venting their displeasure on social networking sites like Facebook and Twitter. Chocolate manufacturer and industry competitor Whitakers has been taking advantage of Cadbury’s position with their own advertising campaign. Vincent Heeringa is the editorial director at Idealog. Also find him on twitter.
Listen/Download Vincent Heeringa on Cadbury Fail
