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Dr Kevin Moore from Lincoln University says New Zealanders resident overseas, and past visitors to New Zealand, are active in broadly shaping tourists’ itineraries within New Zealand.

A report called, “Yield-Relevant Tourist Decision-Making”, makes clear that New Zealanders have a “real role” in not only encouraging people to come to New Zealand but also in providing everything from general advice about where to go and what to do, through to making the bookings and even travelling with visitors while they are here. The research also notes the increasing significance of social networking evident in tourism.

Listen/Download Dr. Kevin Moore on Tourist decision making

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