It seems New Zealand’s crop of elite teenage sportspeople is growing by the month. They’re performing in minority sports like skiing, squash and cycling, and they’re putting our country on the map. But the commercial pressures on young athletes continue to grow. They’re expected to woo sponsors, charm the media, build a brand and manage their money. All that, before they even turn up for practice. But are we doing teenage sportspeople a disservice by placing too many commercial demands on them, before they’ve had a chance to prove themselves? Jehan Casinader has been talking to young sportspeople who are feeling the heat. Jehan Casinader is a Wellington-based journalist and youth affairs commentator.
Listen/Download Jehan Casinader on The Commercial Pressures On Young Athletes
