The new ad agency for ASB looks to be putting the star of their advertising campaigns over the past ten years, Ira Goldstein, out to pasture. How should they do it? The folks at Stoppress are running a comp.
Tags: advertising, asb, idealog, stoppress, vincent heeringa
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ASB is bringing back the original school banking programme that spawned generations of savers, conscious of putting their pounds, shillings and pence into the bank. This comes after the first ASB SmartStart Survey which shows that 75% of young school pupils surveyed either don’t have a bank account or rarely use one if they do. Alison Cowan of Hampton Hill Primary School and ASB’s GM Branch and 3rd Party Banking, Shaun Drylie discuss the new program.
Listen/Download Alison Cowen & Shaun Drylie on School Banking
