Steve Knapp from Fair Trade joins me to discuss Cadbury’s move to achieve Fairtrade Certification by Easter 2010.
Steve says that Fair Trade has been working with Cadbury for two years to achieve this result. How much has the palm oil issue influenced and changed the nature of the negotiations with Cadbury and what kind of results for farmers will this new certification bring?
Vincent reports on the poor handling by Cadbury of it’s changes to packaging and it’s recipe for the king size range of products. Cadbury has come under attack from consumers venting their displeasure on social networking sites like Facebook and Twitter. Chocolate manufacturer and industry competitor Whitakers has been taking advantage of Cadbury’s position with their own advertising campaign. Vincent Heeringa is the editorial director at Idealog. Also find him on twitter.
