Vincent is chuffed about the content in the new Idealog magazine plus looks at why 2Degrees took out the marketing awards.
Tags: 2degrees, idealog, vincent heeringa
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Vincent gives his take on the recent Wired article by Chris Anderson and Michael Wolff that says the world wide web as we know it is in decline.
Where do ideas come from and why can the same idea come from many sources at the same time?
Vincent Herringa says there is much to worry about with the Earth’s changing climate but at the same time we should have an eye to the advantages for New Zealand including Green Tech.
How can a country measure the state of it’s citizens wellbeing and happiness? Vincent Heeringa has been reading a book by Ross Gittins called ‘The Happy Economist’.
The wool industry has been in decline for many years in New Zealand and Vincent says it’s about time we started working a bit smarter with such a versatile resource.
The new ad agency for ASB looks to be putting the star of their advertising campaigns over the past ten years, Ira Goldstein, out to pasture. How should they do it? The folks at Stoppress are running a comp.
Vincent says he welcomes the Government’s changes to New Zealand’s immigration policy that will relax rules for very wealthy business people to enter New Zealand. Vincent Heeringa is the editorial director at Idealog. Also find him on twitter.
The Herald reports that “annual immigration to the end of June reached the highest level in two years, adding to hopes of recovery from recession.” Vincent puts a positive spin on the rising numbers of people returning home to New Zealand or arriving for the first time and he tells us about a new site called Celsias that is all about spreading the word about climate change and green business.
Vincent reports on the poor handling by Cadbury of it’s changes to packaging and it’s recipe for the king size range of products. Cadbury has come under attack from consumers venting their displeasure on social networking sites like Facebook and Twitter. Chocolate manufacturer and industry competitor Whitakers has been taking advantage of Cadbury’s position with their own advertising campaign. Vincent Heeringa is the editorial director at Idealog. Also find him on twitter.
