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How can a country measure the state of it’s citizens wellbeing and happiness? Vincent Heeringa has been reading a book by Ross Gittins called ‘The Happy Economist’.

The wool industry has been in decline for many years in New Zealand and Vincent says it’s about time we started working a bit smarter with such a versatile resource.

The new ad agency for ASB looks to be putting the star of their advertising campaigns over the past ten years, Ira Goldstein, out to pasture. How should they do it? The folks at Stoppress are running a comp.

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Vincent says he welcomes the Government’s changes to New Zealand’s immigration policy that will relax rules for very wealthy business people to enter New Zealand. Vincent Heeringa is the editorial director at Idealog. Also find him on twitter.

Listen/Download Vincent Heeringa on Wealthy Immigration

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The Herald reports that “annual immigration to the end of June reached the highest level in two years, adding to hopes of recovery from recession.” Vincent puts a positive spin on the rising numbers of people returning home to New Zealand or arriving for the first time and he tells us about a new site called Celsias that is all about spreading the word about climate change and green business.

Listen/Download Vincent Heeringa on positive immigration

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Vincent reports on the poor handling by Cadbury of it’s changes to packaging and it’s recipe for the king size range of products. Cadbury has come under attack from consumers venting their displeasure on social networking sites like Facebook and Twitter. Chocolate manufacturer and industry competitor Whitakers has been taking advantage of Cadbury’s position with their own advertising campaign. Vincent Heeringa is the editorial director at Idealog. Also find him on twitter.

Listen/Download Vincent Heeringa on Cadbury Fail

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Vincent reports on HB Media’s big wins at the Magazine awards last week. Vincent Heeringa is the editorial director at Idealog. Also find him on twitter.

Listen/Download Vincent Heeringa on the big win

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Vincent says NZ interest rates are influenced by Australian banks and their fear about the increasingly gloomy economic situation in Australia. The negative effects of an Australian economy supported by the coal industry also carries many risks. Vincent also says the heavy cost of overseas borrowing pushes up rates locally. Vincent Heeringa is the editorial director at Idealog. Also find him on twitter.

Listen/Download Vincent Heeringa on NZ Interest Rates

HB Media who publish Idealog and Good magazine have just purchased NZ Marketing magazine. Vincent explains some of the reasons behind the purchase and also attempts to crystal ball gaze on the ways that people will consume this kind of media into the future. Vincent Heeringa is the editorial director at Idealog. Also find him on twitter.

Listen/Download Vincent Heeringa on Keeping it Niche

Vincent is back from a trip around Indonesia and gives his thoughts on some of what he has seen there. He was straight back into the think of it at the Entrepreneur’s summit where they’ve come up with a slogan. “Give it a go, Bro”. Vincent Heeringa is the editorial director at Idealog. Also find him on twitter.

Listen/Download Vincent Heeringa on giving it a go