What accounts for the difference between the mega-success of Madonna and a thousand other wannabes waiting in the wings? Why did JK Rowling succeed where so many others aspiring writers have failed? And what was it about the slightly neurotic and mediocre schoolboy Sigmund Freud that ensured his position as one of the most brilliant and original thinkers in history? Brent D Taylor is a respected social and market researcher and over the past twenty years Brent has provided advice to Australian governments and large corporations. He was a director of KPMG for four years and ran KPMG’s Centre for Consumer Behaviour.
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