Vincent is chuffed about the content in the new Idealog magazine plus looks at why 2Degrees took out the marketing awards.
Tags: 2degrees, idealog, vincent heeringa
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Vincent gives his take on the recent Wired article by Chris Anderson and Michael Wolff that says the world wide web as we know it is in decline.
Where do ideas come from and why can the same idea come from many sources at the same time?
Vincent Herringa says there is much to worry about with the Earth’s changing climate but at the same time we should have an eye to the advantages for New Zealand including Green Tech.
How can a country measure the state of it’s citizens wellbeing and happiness? Vincent Heeringa has been reading a book by Ross Gittins called ‘The Happy Economist’.
The wool industry has been in decline for many years in New Zealand and Vincent says it’s about time we started working a bit smarter with such a versatile resource.
The new ad agency for ASB looks to be putting the star of their advertising campaigns over the past ten years, Ira Goldstein, out to pasture. How should they do it? The folks at Stoppress are running a comp.
Vincent speculates on closed door talks between John Key and Fonterra executives. Will Fonterra move towards more value added products or keep groning by producing more. Is what is good for Fonterra actually good for New Zealand?
Vincent explains the new news service for the New Zealand marketing, advertising, media and PR industries, Stoppress.co.nz. The current hot topic is what could possibly be an industry-defining move by TVNZ to review its pricing and commission structures. Also there are some red faces over at NZ Life and Leisure. Vincent Heeringa is the editorial director at Idealog. Also find him on twitter.
A look at Climate Change targets and the Prime Minister’s science man, as well as the true source of happiness and green funerals. Vincent Heeringa is the editorial director at Idealog. Also find him on twitter.
